Wave Builder PRO — Operations

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Wave Builder PRO — Operations

Lead Management

Import lead lists, assign them to Brand Partners, track conversions across audiences — all in one place.

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At a glance

A snapshot of the lead pool and your Brand Partners' capacity.

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Brand Partner capacity

Active leads per BP, with status breakdown. Use this to spot who needs a refresh.

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Conversion by audience

For each BP, how leads have moved through stages across every audience they've worked.

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Import a lead list

Drop your lead CSV below. Names get cleaned automatically (titles and credentials stripped), duplicates are caught, and only new leads are added to the master roster.

How import works
Drop your PhantomBuster CSV here. Names get cleaned, LinkedIn URLs are normalized, and only new leads are added to your master roster. Activity filtering already happened upstream — your Sales Navigator “Posted in past 30 days” Spotlight filter pre-selected active prospects before the scrape.
A lead won’t be imported if:
  • Duplicate — the LinkedIn URL already exists in your master roster (or appears twice in the same CSV)
  • Missing or unreadable LinkedIn URL — no way for Ella to reach them
  • Needs review — name fields couldn’t be cleanly extracted (these still import but get flagged for a manual look in the Review tab)

Assign leads to a Brand Partner

Pull unassigned leads from the pool and check them out to a specific BP. A preview shows you exactly which leads before you commit. A LinkedCamp-ready CSV downloads automatically when you commit.

Preview — leads that would be assigned:
First NameLast NameProfile URLState

BP Roster

View all leads currently checked out to a specific Brand Partner.

Review queue

Leads that couldn't be cleaned automatically on import — usually unusual name formats or scraper artifacts. They're quarantined from the assignment pool until you approve or delete them.

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Add a Brand Partner

New BPs go in here. Once added, they show up in the Assign and Roster tabs.

All Brand Partners

Active BPs are shown here. You can deactivate a BP without deleting them — their historical assignments stay intact.

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Audiences

The practitioner types you target. Adding a new audience here makes it selectable in the Import and Assign tabs. Note: the audience name alone doesn't create a working outreach campaign — you'll also need a LinkedCamp agent tuned for that audience and a lead source.

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Wave Builder Marketing LLC — PRO Lead Management — we know that light always wins.
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